All Purpose

Organizations are complex. They are interconnected, interactive systems of people and technology. They are chaotic. Large programs can have little impact on them. Small interventions can transform them. And their communities. And their environments.

We are All Purpose. We believe that positive transformation is rooted in shifting attitudes, behavior and culture — and that experience design is the key to intentionally driving those shifts.

Our medium is 0s and 1s

We are a diverse team of experience designers, writers, videographers, visual designers, illustrators, sound designers and researchers — and we create rich digital experiences.

We trade in parables

Stories teach. Whether we are trying to understand clients, design their transformation journey or creating media, storytelling is at the core of our approach.

We make enterprise products with commercial sensibilities

Audiences are sophisticated. They are used to applications that are simple and just work. They consume media with high production values and strong characters. They expect no less at work.

We play with purpose

Experimentation and measurement are the keys to discovery. We work with clients to set goals, deliver incrementally, and measure to see that we are moving in the right direction.

SousChef: Transforming culture

This web series modeled Agile practices, and used story telling, humor and character to both engage the audience and effectively model the behaviors and attitudes needed for an enterprise Agile transformation. The series had 98% engagement, was shared broadly and binge watched, and sparked broad conversation and change.

Your Learning: Netflix for knowledge

Originally designed for internal use, Your Learning has become an external offering for IBM. Our design allows learners to chart their own path by finding learning activities and channels, and to rate and comment on content — and for learning Designers and managers track learning activity.

Tax education: making it fun?

Who says tax education needs to be dull? By introducing character, story and a blend of animated and live characters, our wage sourcing and tax allocation videos earned views and fans — while not compromising on valuable content.

C.School: Learning by doing

Transformative learning isn’t about memorizing facts and lists; it’s about applying knowledge, and learning from successes and missteps. In this online academy, learners are presented with realistic situations, and invited to explore resources as they try to solve problems—then get feedback on their solution.

Engage@IBM: Optimizing existing tools

Building on IBM’s engagement toolkit, we developed a Slack chatbot that allows IBM executives to meaningfully connect with their teams on a daily basis — creating a ripple effect of inspiration throughout the company

Our Team

We are All Purpose. A transformation design agency. We help with the development of innovative products and experiences to transform businesses and activate people for future behavior.

Michael Lo

UX Design
Design Strategy
Interaction Design
Hugh Knapp

User Research
Strategy
Kim Yip

Video Editing
Video Production
UX Design
Content Strategy
Script Writing
Chris Samuel

Motion Graphics
Animation
UX Design
Video Editing
Rebecca Harrington

User Research
Strategy
Content Strategy
Stevie Thuy Anh Nguyen

UX Design
Branding
Design Strategy
User Research
Operations
Annette Cheung

UX Design
Design Strategy
Visual Design
Photography
Heidi Maloney

Operations
Project Management
Justin de Freitas

Design Strategy
UX Design
User Research
Interaction Design
Learning Design
Matt Hemsing

Web Development
UX Design
Strategy
Jason Landry

Web Development
UX Design
Interaction Design
Strategy
Élan Asselstine

Design Strategy
UX Design
User Research
Project Management
Leena Manro

Project Management
Video Production
Writing & Directing
Strategy
Ken Pool

Visual Design
Video Editing
Motion Graphics
Video Production
UX Design
Edwy Woo

Branding
Visual Design
UX Design
Geoffrey Bendz

Visual Design
UX Design
Design Strategy
Branding
Photography
Anya Valueva

Product Design
UX Design
Interaction Design
User Research
Wendi Ma

Illustration
Visual Design
UX Design
Video Editing
Motion Graphics
Kiefer Doerksen

Video Editing
Animation
Script Writing
Video Production
Visual Effects
Nicholas Doering

Web Development
Strategy
Interaction Design
UX Design
Product Design
Ryan Thompson

Operations
Branding
Project Management
Alison Lively

UX Design
Visual Design
Design Strategy
User Research
Branding
Vivian Chen

Web Development
UX Design
Interaction Design
Visual Design
Gabriel Hendry

Branding
Visual Design
UX Design
Jean-François Chénier

Strategy
Learning Design
Project Management
Writing & Directing
Operations
Brian McConville

Design Strategy
UX Design
Product Design
Project Management
Juliana Ker

Product Design
Visual Design
Interaction Design
UX Design
Design Strategy
Dave Arthur

Web Development
Web Accessibility
Madeline Petersen

Web Development
Web Accessibility
Learning Design

Contact us

Drop us a line.

hello@allpurpose.io

Unit 100, 402 W Pender
Vancouver, BC
Canada
V6B 1T6

Map to the All Purpose office

We are grateful to be located in the traditional, ancestral and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish) and səl̓ílwətaʔɬ (Tseil-Waututh) Nations.