We believe, inside every organization, there are people who are ready to change the world.

Our Principles

We trade in parables

We are a diverse team of experience designers, writers, videographers, visual designers, illustrators, sound designers and researchers — and we create rich digital experiences.

We play with purpose

Experimentation and measurement are the keys to discovery. We work with clients to set goals, deliver incrementally, and measure to see that we are moving in the right direction.

Our medium is 0s and 1s

We are a diverse team of experience designers, writers, videographers, visual designers, illustrators, sound designers and researchers — and we create rich digital experiences.

We make enterprise products with commercial sensibilities

Audiences are sophisticated. They are used to applications that are simple and just work. They consume media with high production values and strong characters. They expect no less at work.

Our Capabilities

We bring a diverse set of skills.

  • Design strategy
  • UX design
  • UI design
  • Graphic design
  • Branding
  • Illustration
  • Design research
  • Content strategy
  • Content development
  • Project management
  • Directing
  • Script writing
  • Video production
  • Editing
  • Motion graphics
  • Animation
  • Sound design
  • Photography
  • Web development

Our Team

Michael Lo
UX Design
Design Strategy
Interaction Design
Hugh Knapp
User Research
Strategy
Kim Yip
Video Editing
Video Production
UX Design
Content Strategy
Script Writing
Chris Samuel
Motion Graphics
Animation
UX Design
Video Editing
Rebecca Harrington
User Research
Strategy
Content Strategy
Stevie Thuy Anh Nguyen
UX Design
Branding
Design Strategy
User Research
Operations
Annette Cheung
UX Design
Design Strategy
Visual Design
Photography
Heidi Maloney
Operations
Project Management
Justin de Freitas
Design Strategy
UX Design
User Research
Interaction Design
Learning Design
Matt Hemsing
Web Development
UX Design
Strategy
Jason Landry
Web Development
UX Design
Interaction Design
Strategy
Élan Asselstine
Design Strategy
UX Design
User Research
Project Management
Leena Manro
Project Management
Video Production
Writing & Directing
Strategy
Ken Pool
Visual Design
Video Editing
Motion Graphics
Video Production
UX Design
Edwy Woo
Branding
Visual Design
UX Design
Geoffrey Bendz
Visual Design
UX Design
Design Strategy
Branding
Photography
Anya Valueva
Product Design
UX Design
Interaction Design
User Research
Wendi Ma
Illustration
Visual Design
UX Design
Video Editing
Motion Graphics
Kiefer Doerksen
Video Editing
Animation
Script Writing
Video Production
Visual Effects
Nicholas Doering
Web Development
Strategy
Interaction Design
UX Design
Product Design
Ryan Thompson
Operations
Branding
Project Management
Alison Lively
UX Design
Visual Design
Design Strategy
User Research
Branding
Vivian Chen
Web Development
UX Design
Interaction Design
Visual Design
Gabriel Hendry
Branding
Visual Design
UX Design
Jean-François Chénier
Strategy
Learning Design
Project Management
Writing & Directing
Operations
Brian McConville
Design Strategy
UX Design
Product Design
Project Management
Juliana Ker
Product Design
Visual Design
Interaction Design
UX Design
Design Strategy
Dave Arthur
Web Development
Web Accessibility
Madeline Petersen
Web Development
Web Accessibility
Learning Design
Liam Leyland
Video Editing
Video Production
Cinematography
Animation

Contact us

Drop us a line.

hello@allpurpose.io

Unit 100, 402 W Pender
Vancouver, BC
Canada

We are grateful to be located in the traditional, ancestral and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish) and səl̓ílwətaʔɬ (Tseil-Waututh) Nations.