We believe, inside every organization, there are people who are ready to change the world.

Our Principles

We trade in parables

We are a diverse team of experience designers, writers, videographers, visual designers, illustrators, sound designers and researchers — and we create rich digital experiences.

We play with purpose

Experimentation and measurement are the keys to discovery. We work with clients to set goals, deliver incrementally, and measure to see that we are moving in the right direction.

Our medium is 0s and 1s

We are a diverse team of experience designers, writers, videographers, visual designers, illustrators, sound designers and researchers — and we create rich digital experiences.

We make enterprise products with commercial sensibilities

Audiences are sophisticated. They are used to applications that are simple and just work. They consume media with high production values and strong characters. They expect no less at work.

Our Capabilities

We bring a diverse set of skills.

Design strategy
UX design
UI design
Graphic design
Branding
Illustration
Design research
Content strategy
Content development
Project management
Directing
Script writing
Video production
Editing
Motion graphics
Animation
Sound design
Photography
Web development

Our Team

Michael Lo
UX Design
Design Strategy
Interaction Design
Photograph of Michael Lo
Hugh Knapp
User Research
Strategy
Photograph of Hugh Knapp
Kim Yip
Video Editing
Video Production
UX Design
Content Strategy
Script Writing
Photograph of Kim Yip
Chris Samuel
Motion Graphics
Animation
UX Design
Video Editing
Photograph of Chris Samuel
Rebecca Harrington
User Research
Strategy
Content Strategy
Photograph of Rebecca Harrington
Stevie Thuy Anh Nguyen
UX Design
Branding
Design Strategy
User Research
Operations
Photograph of Stevie Thuy Anh Nguyen
Annette Cheung
UX Design
Design Strategy
Visual Design
Photography
Photograph of Annette Cheung
Heidi Maloney
Operations
Project Management
Photograph of Heidi Maloney
Justin de Freitas
Design Strategy
UX Design
User Research
Interaction Design
Learning Design
Photograph of Justin de Freitas
Matt Hemsing
Web Development
UX Design
Strategy
Photograph of Matt Hemsing
Jason Landry
Web Development
UX Design
Interaction Design
Strategy
Photograph of Jason Landry
Élan Asselstine
Design Strategy
UX Design
User Research
Project Management
Photograph of Élan Asselstine
Leena Manro
Project Management
Video Production
Writing & Directing
Strategy
Photograph of Leena Manro
Ken Pool
Visual Design
Video Editing
Motion Graphics
Video Production
UX Design
Photograph of Ken Pool
Edwy Woo
Branding
Visual Design
UX Design
Photograph of Edwy Woo
Geoffrey Bendz
Visual Design
UX Design
Design Strategy
Branding
Photography
Photograph of Geoffrey Bendz
Anya Valueva
Product Design
UX Design
Interaction Design
User Research
Photograph of Anya Valueva
Wendi Ma
Illustration
Visual Design
UX Design
Video Editing
Motion Graphics
Photograph of Wendi Ma
Kiefer Doerksen
Video Editing
Animation
Script Writing
Video Production
Visual Effects
Photograph of Kiefer Doerksen
Nicholas Doering
Web Development
Strategy
Interaction Design
UX Design
Product Design
Photograph of Nicholas Doering
Ryan Thompson
Operations
Branding
Project Management
Photograph of Ryan Thompson
Alison Lively
UX Design
Visual Design
Design Strategy
User Research
Branding
Photograph of Alison Lively
Vivian Chen
Web Development
UX Design
Interaction Design
Visual Design
Photograph of Vivian Chen
Gabriel Hendry
Branding
Visual Design
UX Design
Photograph of Gabriel Hendry
Jean-François Chénier
Strategy
Learning Design
Project Management
Writing & Directing
Operations
Photograph of Jean-François Chénier
Brian McConville
Design Strategy
UX Design
Product Design
Project Management
Photograph of Brian McConville
Juliana Ker
Product Design
Visual Design
Interaction Design
UX Design
Design Strategy
Photograph of Juliana Ker
Dave Arthur
Web Development
Web Accessibility
Photograph of Dave Arthur
Madeline Petersen
Web Development
Web Accessibility
Learning Design
Photograph of Madeline Petersen
Liam Leyland
Video Editing
Video Production
Cinematography
Animation
Photograph of Liam Leyland

Contact us

Drop us a line.

hello@allpurpose.io

Unit 100, 402 W Pender
Vancouver, BC
Canada

We are grateful to be located in the traditional, ancestral and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish) and səl̓ílwətaʔɬ (Tseil-Waututh) Nations.