In this episode, we sit down with Karly Nygaard-Petersen, Senior Manager of Corporate Purpose at BCAA and a key leader behind Evo Car Share. Karly operates at the fascinating intersection of corporate strategy and academic research, exploring how a legacy organization can evolve into a purpose-led engine for social good. While many view car sharing as a purely logistical solution, Karly is redefining it as a tool for community impact and a sustainable shift in how we inhabit our cities.
Beyond her executive role, Karly brings a unique perspective through her doctoral research into the fun factor of micro-mobility. She argues that the key to getting people out of personal cars isn't just about utility, it’s about the joy of the experience. By focusing on the psychology of the ride, Karly is helping bridge the gap between urban transit needs and sustainable behaviour change. Our conversation dives into the future of the sharing economy and why making the green choice the most enjoyable one is the fastest route to a better, more connected city.
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Dr. Karly Nygaard Petersen
Dr. Karly Nygaard Petersen leads mobility marketing at Evo Car Share and BCAA, where she advances the organization’s mobility brands and growth strategy. She has also led BCAA’s work in the impact space, helping evolve its community impact and purpose driven initiatives, bringing to life BCAA’s purpose to empower British Columbians to move forward. Evo is North America’s fastest growing car share.
She is also Associate Faculty at Royal Roads University’s School of Business and has published in both academic journals and popular media. She holds a BA in English Literature and Visual Arts, an MBA, and a doctorate focused on consumer culture shared mobility, & sustainability.
